Google still reigns the search market and it will dominate the search engine market for a few years to come.
In this hitwise report it clearly shows it has the lions share of the search engine market. It is worthwhile for small, medium and enterprise businesses to focus on google which can get them high return on their investment.
What is different in Google Search Engine Optimisation:
While all the search engines pretty much work in a similar fashion. However every search engine has their own way of understanding and identifying a website and rank them in their SERP (Search Engine Results Page). Being the major search engine used by consumers it makes more sense to optimize a website with a focus to achieve rankings in their SERPs.
Google SEO – What is different?
We believe that its google sets the benchmark for search engine optimisation as a whole when compared to other search engines. It always focuses on serving the user and not its own search engine algorithm (Google Panda Update). One of the finest improvement that did to its analytics platform is In-Page Analytics that tracks visitor behaviour on a webiste and this is a classic example of how focused are they when it come to serving the user. So we would simply say there is nothing called as google seo than saying it as search engine optimisation for the user.
Its Algorithm looks for various factors in a website to rank a website for a particular keyword. These search engine ranking factors are broadly classified into two major sections 1.On-Page Optimisation and 2. Off-Page Optimisation.
Components of google SEO factor is detailed below:
On Page Optimisation:
- Meta Description – Meta Title, Meta Description, Meta Keywords
- Site Architecture
- Internal Links
- Keyword Density
- LSI (Latent Semantic Indexing)
- H Tags
- Image Optimisation
- Update frequency
- Site load time
- Volume of links
- Relevance of links
- Link anchor text
- Link hierarchy
- Linking page strength
- Linking website neighborhood.
- Social Media Presence
Google uses a lot of factors to rank a website in its SERP’s and the above mentioned has been of more importance. In our experience we have not seen any business that would not have need for search engine optimisation. As they shares the largest part of the search engine market share, it is wise to carry out seo for google predominantly.
For a free consultation on how to get your website on the top of Search Engine Results Page, give us a call