Search Engine Marketing is a form of internet marketing which involves a series of online tactics combined with Search Engine Optimisation (SEO) to promote websites and to improve the website’s visibility and web traffic. In other words Search engine marketing is the overall process of promoting a website in Search Engine Result Pages (SERPs) through proven strategies like pay per click (PPC), Search Engine Optimisation and Local Business Centre (Google Maps).
Search Engine Marketing Components:
In Australia, the three major search engine marketing programs currently are pay per click (PPC), Search Engine Optimisation and Local Business Centre (Google Maps). PPC and SEO have their own pro’s and con’s but once they come together you can be rest assured that your new or already existing site will get a lot of relevant search engine traffic.
Once this combination of SEO and PPC materialises, your website could be ranked high up on the SERPs thus increasing awareness about your brand. This is quite possible and we at Search Engine Consultant have achieved that for many a client.
How does SEM Work?
Come let’s get to understand the process bit by bit…
- You create a website to promote your brand or service, your site is as good as new but you will not even be listed on any of the Search Engine Result Pages, hence the first step would be listing or submitting your site to search engines.
- Search engines are successful when they provide the best websites when a user searches for something particular. If your site has all the best information about a product or service, it is beneficial for a search engine to list your site high up in the SERPs. So we have to find a way to prove it to the search engines that your site belongs on top.
- This is possible with strategies like Search Engine Optimisation (SEO) and Pay Per Click (PPC) and local business center optimization.
The Major Elements of Search Engine Marketing:
Search Engine Optimisation (SEO)
SEO is a major element in the success of Search Engine Marketing and driving traffic to your website. It is achieved through optimisation techniques which involve building high quality web pages and setting up analytical programs that help the owner of a website measure and improve the site’s conversion rate.
Pay per click (PPC)
PPC is an internet marketing tool where an advertiser pays to host their ads and pay only when the ad is clicked on websites. The advertisers bid on the key word relevant to the target consumer in search engine. PPC ads will display an advertisement only when a query is relevant to the advertiser’s key word, such ads are called sponsored ads and will appear adjacent to an organic result on the search engines result pages (SERPs).
SEC’s Search Engine Marketing Expertise:
Search Engine Consultant is a Search Engine marketing company driven by passion and dedicated to excel in search engine marketing services. Founded and run by professionals with over 20 years in the search engine optimisation and marketing services, the company is now geared to share its SEO expertise with you.
Our goal is to exceed client expectations and bring in the ROI for every dollar spent they have spent. We thrive on our knowledge about the market and our strategy is to focus on the changes taking place in the industry/business you are in and work accordingly to provide solutions which are both viable and relevant.
Why use SEC for Search Engine Marketing?
Our company is headquartered in Newcastle, Australia and we service clients across Australasia. We focus and dedicate all our efforts in delivering the best possible Search Engine Marketing services to small and medium businesses in Australia. To achieve this goal, we bring global expertise to ensure our clients are handled by experienced professionals so their search engine marketing campaign is a winner.