It’s very often that we overlook the need and the importance of analytics. With very less customer loyalty and changing markets, marketers and business owners are piled up with data which should actually drive them to analyze and gain insights it can become a tedious task, if not followed correctly.

How top players succeed with analytics?

First they have above average analytical capabilities. Second they have better decision-support analytical capabilities or tools. Third they value their insights more or otherwise they would not have been in analytics at all.

How does it help you?

• It helps you to acquire more valuable customers.
• It will help acquire customers who will buy more from you.
• It will acquire customers who will buy high value products/services.
• It will retain the high value customers
• It will also help determining which marketing activities best accelerate customer acquisition.

WOW!!! Another great update from google through its Google analytics platform called “In-page Analytics”. Mouse Tracking technology has been implemented, an fantastic feature that tracks visitor behavior on your website. Before we get into analysing the technical details of this new feature, let us see how this can help your Google SEO efforts.

Over the years website owners have been puzzled on what does a visitor do on my website and how do they navigate within my website? There are solutions available in the market to check this, however they are very advanced and highly expensive softwares which cannot be accessed by small business owners. This new feature from Google is absolutely free, now lets look at how it can help…

• It can precisely monitor and tell you where visitors clicked –  this can help you know if you are not getting enough clicks on important sections of your website. Isn’t that enough to make the changes so that more users will get to the right sections of your website?
• See which sections users go first: Precisely you can see if people are clicking on the pages you want them to visit.
• What are they interested in: Say for example if more users have clicked on pricing page and have left, this can be an indicator for you to know what is happening in your website.
• Contact Us – If more people have clicked on the contact us section, then try and improve your call to actions which will increase conversions”

Google SERP Eye Tracking Study

Google has been updating all its platforms including the once” Urchin” and now “Google Analytics” . Recently it released the new version of google analytics with new look and features. Now Google has announced its new release which is Google Analytics Premium.

If businesses are worried if Google is going to limit the features already available on their normal Google Analytics version,.. “NO” Google is not going to do that. A Google employee has quoted the below:

“We’re more committed than ever to providing our customers, large and small, with options to measure and improve their marketing efforts. Google Analytics will continue to offer a powerful, free product as it always has and you’ll see plenty of new features and enhancements in the future.”