This is a far call, but this cannot be neglected. How often do you see kids and executives flash their smart phones and tap to find the nearest attractions and services they need through their phones. Mobile marketing just like online marketing is gaining momentum to get to their customers just at the moment.

If you are a B2C business, this will prove a lot fruitful to you. No small gains for the B2B customers too. The more the visibility the more the brand value you are creating. But still let’s have a look at the pros and cons people are facing now a day.

What is Augmented Reality?

Augmented reality is letting people taste a bite of the pudding before they can actually buy it. Simply put they are reality which can be hidden from normal vision but visible through a gadget, a webcam or a mobile cam for that matter.

Applications like Layar, help people find the local business and attractions just by letting them see the world through the camera in their smart phones. Tagging your business with all the local marketing tools (e.g. Google Places) comes very much handy in getting visibility in these kinds of search methods.

Local marketing is itself an art, because when we are stretching our necks to the horizon, lot of times we forget the local customers who are looking for our services and business with them. This kind of marketing has the benefit of changing the window shopper to customer and also the conversion rate is guaranteed because they were looking for some services which you offer with so many others in market place.

Oh! Is it something for people who only use smart phones and walk down the streets?

Definitely not! AR is the next best thing that is happening to the online or virtual marketing and its going viral. With thousands of people recruited just to create apps like this, you wouldn’t want to miss the opportunity. And if you are a business and you wanted to give the feel of your website to your customers and you can reach them some way other than search engine is just as cool as it can get.