Site Architecture and SEO

Search Engine Optimization starts from building a very good site architecture that will be user friendly and as well as search engine friendly. The process of building/designing site architecture starts as early as building your website or designing your website.

What web design has to do with SEO?

Have you ever asked your builder why is foundation important to your building? Web design is as important as the foundation of a building to any seo campaign. Search Engines like Google, Yahoo and Bing comes to your website in search of information so it is very important for you to guide them in a proper way within your website. Search Engine spiders act like users, any user will not like to click several times to find the information on your website. Likewise Search Engines do not like going past several pages to find the relevant information.

This is an activity which comes under designing a websites architecture, which is part of web design process. This site architecture comes along with your website until you do a major overhaul of your website which typically will be years later. Your website may have great content/product/service a user or search engine is looking for, but user or search engine reaching the content decides the success of your website. Many believe Search Engine Optimization is an activity that is independent or not related to website design/development process.

We at search engine consultant have seen a lot of websites not performing or bringing desired results though they have great content due to poor site architecture.

I already have a website, what should I do now?

Well, the answer should be based on a case to case analysis but on a broader perspective you should work on your site architecture if you are looking to start an SEO campaign or a major promotion of your website on search engines. This will help search engines to understand the hierarchy of your website pages and rank them accordingly.

Is Site Architecture only related to SEO?

NO, not at all. You may be doing PPC or Traditional Marketing to drive traffic to your website, the user coming to your website is no different from the organic visitor coming through your SEO campaign. Site Architecture will have an impact on the overall performance of your website and it is not limited to one particular promotional activity.

If you are looking for help to decide on a site architecture, please send our experts an email at consult@searchengineconsutlant.com.au.

(Please note that we will answer your questions based on the availability of our search engine consultant)