If there is something that has not changed in the ever changing search engine market place then that is “Content”. Content has remained the king and will remain so for a long time.
One may wonder how different it is to write search engine friendly content than simple content writing, well at least this is not too technical to do in a Search Engine Optimization process.
Do not copy content:
Please avoid copying from any website online or any other online resource that is already published, never ever copy content and dont try to be smart in this coz search engines are smarter.
Keep the content unique to the page:
Always maintain a theme for a page and make sure the content is unique to the page which has the similar meta tag information, alt tags and product or services around it. Do not talk too many things and repeat the same thing thats on another page of your website.
Use optimum amount of keywords:
Try to use optimum amount of keywords wherever necessary. Do not try to repeat keywords too many times, it will look awkward to users and search engines do not like it either. There are instances where search engines have banned website for keyword stuffing. For every 400 words you can have two to three keywords in there.
Use related keywords:
Please note that search engines like Google are smart enough to understand the related word for any particular word. For Example: if you are talking about “train” you can also use words like “rail” and “railways”. It isn’t necessary to use the same word. Other examples are SEO is also Search Engine Optimization so Google knows this better.
Keep your content simple:
Understand that using jargon’s will not please everyone, atleast not everyone can follow what you are saying so keep your content as simple as possible.
Provide guides and examples:
For example: If you are a window repair specialist, give some tips and guide your customers on how to maintain their windows or fix simple issues, this will help your customers to remember and come back to you.
Content is not text alone:
Use pictures, presentations and video wherever possible. You need not have professionally shot photos or videos , you can shoot something yourself and put it on your website. (Read: How to upload video to website?)
Keep Updating your content:
Search Engines like to read new information and they give importance to new content if it complies with the relevancy of the page. More the content, the better it is for your website.
At Search Engine Consultants we help businesses to write quality content which will help their search engine optimization efforts.
Please visit our contact us page and write to us if you have any further questions.
Loading ...