If you are wondering what is the difference between online and offline competition, then you should read this article very carefully. Since there is a lot of difference between online and offline competitors.
The below process of understanding your online competition is more pertaining to search engine optimization and not pay per click since the dynamics of both the services are entirely different.
Offline Competition:
A business would easily know their offline competition and they are mostly based on the geography both the business operate within. In most cases you would clearly know who that is and you would have further more information about how they operate so on and so forth. Depending on the size and the demography they operate the number of competitors vary in the offline world.
Online Competition:
This is purely based on the keywords you are competing with and in some cases you will be competing with a business that is nothing related to what you do. In a way you are choosing your competitors through the keywords you choose. So you should make sure that the process of choosing your competitors is based on what you can actually do and do that in a phased manner. Lets look at an example so that we understand this process better,
Lets assume that you are a landscape designer in Melbourne and you would like to optimize your website for the keyword “landscape designer melbourne” (without Melbourne as I repeat always, unless you are a national company do not try taking very broad ones you are unnecessarily increasing your organic seo competition).
Now google the keyword “landscape designer melbourne” and see the first 10 rankings, so the websites you see there are your competitors be it they are landscape designers or directories whoever it is. Now you have to go the next step of researching how strong your competitors SEO is? (read it in a separate post)
Now if you have identified who your competitors are on organic seo space, now you can do your ground work and understand your strengths and weaknesses against those competitors and then gohead with strategizing your search engine optimization strategy.
Search engine consultant can help your business identify the competitors of your business and their current positioning for your related keywords. Please send us your questions and one of our consultant will be in touch with you.
Loading ...