Designing a seo friendly website

In our previous we saw how to choose a web design company, now imagining that you have done so you should look at what next you need to be aware of as a business owner. A great looking website is not always greatly performing website. Building an online presence is to market it and if there are any technical barriers to market the website would result in loss of your effort, time and lead to frustrations.

In this article, lets see how we can make a website that is good looking and friendly to search engines.

SEO perspective of designing a website:

A great design is not only about the look and feel of the website, it is also about how user friendly the website is and ultimately how friendly it is for search engines to come and gather information from your website. Here is a few things you should note while designing your website.

• No or Less Flash – Flash gives a good look but a full flash site is nothing close to not existing in the world of search engines.  Limited flash to enhance the look is ok.
• Less Click Reach – Users should be able to get the information they need in just one or two clicks from the homepage, so design your page in such a way that your top sections/service/products are just a click away. Having the very important page will result in higher bounce rate from users and search engines do not value it greatly.
• A big no for frames – Do not use frames since search engines cannot get information within the frame.
• Call to action – Use proper call to action and keep it in visible places. Having your contact phone number on top right hand side is better than bottom right corner. Look at finer details, talk to your friends and get their opinion, conduct surveys to see what your customers liked, disliked and what could have been better on the website.
• Colors and Fonts – Avoid using too bright or very dull colors. Use good looking fonts and of proper size.
• Pop-Ups – Avoid using pop-ups in your website unless there is a dire need.
• Compatibility & Screen Resolution – Make sure your design looks the same in all the browsers like Internet Explorer, Google Chrome, Mozilla Firefox
• Images – While use of images are appreciated but do not cover your entire website with images, it will result in poor user experience and less content for users and search engines.

Designing the flow of information in your website and various other factors are given in this web design usability checklist.

Spacing your website: Multimedia content (Video, Audio, Images) increases user experience and search engines like them as well so have enough space at appropriate places to include multimedia content.

Is that all? No, there are a lot of intricate details that needs to be taken care while developing a website to make it search engine friendly however those are highly technical so send us your contact details and lets have a chat about it.

Search Engine Consultant can help you to understand this crucial part of your going online process.