I have always thought of simplifying SEO for small business owners for them to understand the concept of it. Since this site went live I have only been posting the basics concepts of search engine optimisation and I will be getting into technical processes within seo, however I promise to keep it as simple as possible for everyone to understand and use it.
What is this article about?
This article analyses about the broader factors involved in the seo process, understanding this will help a business / process owner to further strategize and or have much more control over the seo processes. The two major components of search engine processes are.
1.Marketing Aspect
2.Technical Aspect
Marketing part of SEO:
The above two is given in the order of priority. I believe it is important to understand the marketing aspect of it first. After all the whole activity is done to market your website. So the SEO company or the individual should understand the basic marketing concepts and include in the seo strategy so that when the results are achieved and visitors are coming on the website those will convert into business.
Technical aspect of SEO:
The technical seo is understanding the search engine friendliness factor of the technical features of the website and making sure that there are no technical barriers for the website to rank on search engines. I would be getting into details of the processes to be avoided and the ones that should be followed to avoid any technical barriers in a much more detailed manner under dedicated post 1.technical barriers to avoid 2.best practices to follow.
Conclusion: Though SEO might seem to be highly technical on the face of it, the core idea of the whole activity is about marketing. So small business owners should always make sure that their website has the right marketing concepts, content, call to action etc to make better use of the efforts put into carrying out the website optimisation.
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