This is the question which is n mind of most of the SEO professional’s mind. May be their hard work for last year or so has been plundered by Google and they are not in a position to answer their clients. But they should also remember that this industry existed since the inception of Internet Search. And also the industry has seen several updates before.

Caffine is the indexing program which is helping Google understand and index the pages real time through crawling images, videos and other social media platforms linked with a website and index them in real time. This is the reason for most of the updates are quite accurate by Google.

With the update there is a special focus on the long tail keywords. Most of the ecommerce sites are seen to be affected, primarily because of the single item name url they have created over a period of time. And also they had very thin content and widely separated from their anchor pages.

In order to rank, there must be an index. These are distinct process with own set of algorithms. Caffine represents a new wave in search in order to index the data accurately and rank pages based on their content and social presence.

What does it mean to me?

If you are a website owner its common practice that to check the overall site indexing in each of major search engines. Sites that were not indexed deeply should find ways to index it properly and the pages that are indexed deeply should be closely monitored to be sure that it sustained. With the panda updated, it no longer matters. Google wants everything it can see and wants it in its index. The index will not be a signal anymore but just a url registered with Google.

This means most of the pages where there are no anchor links, great content or really useful information available without much social presence such pages are going to rank low. Some of those pages might have ranked high before.

What should I do?

Adapting the following approach may give you some relief:

Decide on which URLs are important and create strong signals (sitemaps, internal links etc)

Decide on which URLs are most important and make sure they are indexed properly.

Remove all the low value, duplicate pages from your websites. This is important because this may significantly bring down the page rank

Build internal links for the URLs which can be used as authority pages

Build high value links based on social media presence and conversation. This will not only give a good look for your company for people outside but also from the search engines.

People usually buy from people. Most of the savings of people is for their retirement and their health benefits. They believe that they are going to spend some big amount for their treatment or their dear ones. So how do they choose a doctor or hospital? It’s by trust. Or simply put referral by a trust worthy friend or relative.

If large and complex organizations like hospitals can run on the word trust, read on to find how your business can build that trust with your audience and enjoy benefits.

Be Transparent

Right from the email addresses and phone numbers, its imperative to promote transparency across the company. You may get few spam messages and some unwanted calls but at the end it would have been more beneficial than disturbing. People want to do business with real people and not organizations.

Be open, Accept mistakes, Apologize for late or wrongful delivery and build your brand.

Collect Information

Collect information about people who do business with you. If you have a practice of collecting their email addresses or mail addresses wish them in their birthdays and anniversaries. Mail them that special festival rebate coupon. They will love it and will have the trust on you that you will notify them first when something good comes up.

Monitor

Monitor what people talking about you and how they are talking about you. Having some one who can scan the internet effectively and respond to all the feedbacks, both negative and positive is one of the main thing you can do. Don’t let the complaints hang. Make people understand that you are concerned about their problem and you are all in to make it right.

So what is your trust score in your audience? Implement some steps before they find some others to trust. Break ups will be painful you know.

Click here to get more information’s about how companies are building different internet marketing strategies (Social Media Marketing, Search Engine Marketing) to promote your brand or products.

Over a period of time we were talking about content development, online and social media marketing. It might have been a part of your marketing spends each year. But now the question is, whether these spending going to take an increasing trend or not. Here are few reasons why you should concentrate on online marketing.

Global Audience: It is amazing to know that even a person from Russia or Turkey can know that they can buy something or use your service, when they are in your country for a vacation or when they move for good. Do you think any of other marketing media can do that for you? The spend is literally nothing when compared to the reach that you are getting for your business.

This is a far call, but this cannot be neglected. How often do you see kids and executives flash their smart phones and tap to find the nearest attractions and services they need through their phones. Mobile marketing just like online marketing is gaining momentum to get to their customers just at the moment.

If you are a B2C business, this will prove a lot fruitful to you. No small gains for the B2B customers too. The more the visibility the more the brand value you are creating. But still let’s have a look at the pros and cons people are facing now a day.

What is Augmented Reality?

Augmented reality is letting people taste a bite of the pudding before they can actually buy it. Simply put they are reality which can be hidden from normal vision but visible through a gadget, a webcam or a mobile cam for that matter.

Applications like Layar, help people find the local business and attractions just by letting them see the world through the camera in their smart phones. Tagging your business with all the local marketing tools (e.g. Google Places) comes very much handy in getting visibility in these kinds of search methods.

Local marketing is itself an art, because when we are stretching our necks to the horizon, lot of times we forget the local customers who are looking for our services and business with them. This kind of marketing has the benefit of changing the window shopper to customer and also the conversion rate is guaranteed because they were looking for some services which you offer with so many others in market place.

Oh! Is it something for people who only use smart phones and walk down the streets?

Definitely not! AR is the next best thing that is happening to the online or virtual marketing and its going viral. With thousands of people recruited just to create apps like this, you wouldn’t want to miss the opportunity. And if you are a business and you wanted to give the feel of your website to your customers and you can reach them some way other than search engine is just as cool as it can get.

Check out the video below and understand the benefits.

Google keeps updating their algorithm always and they also keep updating/upgrading their tools and services all the time. In the recent past they did a fantastic update on their Google Analytics, which is In-Page Analytics which shows user behavior on the website. We wrote an article and patted Google for this.

If you are looking for a seo company and searching the web looking for seo services, ask the company about this update and its impact.