Google’s recent SERP update would be celebrated among the web design community. A lot of our web design friends who have been frowning that SEO has taken over design and creativity and every design is built with search engine ranking in mind and not the website design.

The new update of google which gives a preview of the website in the SERP’s (Search Engine Ranking Page’s) will give more importance to the design of the website. By doing this google is ensuring that it stays always ahead in the search engine war by innovating user friendly features.

A lot of website owners think or made to think by web marketing agencies that investing on search engine optimization is just an one time activity and it reaps benefits forever after.

Question: Is it actually an one time investment?

We at search engine consultants have come across a lot of mistakes done by several search engine optimisation companies in the past. What is not spoken much is about the reluctance of business owners in making some crucial decisions and or refusing to hear some very important recommendations given by consultants.

Lets look at one important mistake done by business owners, the idea of this post is to make sure that they are made aware of the importance of the recommendations made.

In our previous we saw how to choose a web design company, now imagining that you have done so you should look at what next you need to be aware of as a business owner. A great looking website is not always greatly performing website. Building an online presence is to market it and if there are any technical barriers to market the website would result in loss of your effort, time and lead to frustrations.

In this article, lets see how we can make a website that is good looking and friendly to search engines.

SEO perspective of designing a website:

Are you going online with a new website or planning to revamp the existing website. Here are a few pointers that will help you to know the processes involved in designing a new website or revamping your existing website. The pointers are given in the order of occurrence in the whole process.

• Registering a domain name is the first and foremost activity to do in building a new website presence. If you already have a website and if you are planning to change it then you have to look into options like smooth migration of the domain value to the new one and carefully choose the domain name that will best fit your business.

• Choosing a web design company this will determine how smooth or horrific your experience is going to be in building your web presence. There has been a lot of cases in the past in which business owners would become frustrated with the web company and end up loosing time and money.

• Choosing the right design – though you have chosen a company to do all the task, do not always rely on the important tasks like the design of your website, I am sure you will have atleast some amount of disappointment if not to a greater extent. While there are industry standards there are also a lot of do’s and dont’s to be followed in designing a website.

• Choose the right platform – in simple words platforms are like foundations on which the whole website stands on. This has to strong enough in all the sense to achieve your web goals. You need not have a great technical knowledge to understand this and by choosing the right one you would save a lot of time and marketing dollars by not going back to your developer every now and then for a fix.

• Test before launch – Always test before launching your website to the world. Testing has to be carried out from technical and usability point of views. You can rely on your friends, employees and long time customers to get this testing done. Unless you get a good score rethink your launch before fixing them.

If you have done everything discussed above its now time for you to throw a party and announce your website launch. You may now start to do the promotional activities and monitor your websites performance on search engines after getting your website indexed.

Other Trusted Resources:

• Google gives you a comprehensive guideline on design, technical and quality guideline for building your website.
• w3c is world wide web consortium that helps to bring a standard in the world of web.