WOW!!! Another great update from google through its Google analytics platform called “In-page Analytics”. Mouse Tracking technology has been implemented, an fantastic feature that tracks visitor behavior on your website. Before we get into analysing the technical details of this new feature, let us see how this can help your Google SEO efforts.

Over the years website owners have been puzzled on what does a visitor do on my website and how do they navigate within my website? There are solutions available in the market to check this, however they are very advanced and highly expensive softwares which cannot be accessed by small business owners. This new feature from Google is absolutely free, now lets look at how it can help…

• It can precisely monitor and tell you where visitors clicked –  this can help you know if you are not getting enough clicks on important sections of your website. Isn’t that enough to make the changes so that more users will get to the right sections of your website?
• See which sections users go first: Precisely you can see if people are clicking on the pages you want them to visit.
• What are they interested in: Say for example if more users have clicked on pricing page and have left, this can be an indicator for you to know what is happening in your website.
• Contact Us – If more people have clicked on the contact us section, then try and improve your call to actions which will increase conversions”

Google SERP Eye Tracking Study

What is Site Health?

Google has added additional feature called “site health” to simply identify the major issues shows to the Webmaster Tools home page. This simplifies the website maintenance by allowing us to easily identify the issues, without going through all of the reports in Webmaster Tools for each and every site managed by the webmaster.

Will this help Google SEO? Go to the end of this article to know how it does?