Yes! Doing a Keyword research is indeed a detective’s work. You are always looking for the tiny and valuable clues that decide the fate and future of the case you are handling. You can never arrive at a conclusion without these clues. But more often it is important to know where you may make mistakes than your stronger area. Precisely like Sherlock.

Here are the four major pitfalls people tend to make when researching for keyword.

Targeting Keywords you think as best for your company:

Avoid prejudging your users. They are not in a small circle. Always try and target the exact match keywords. You must always put yourself in common user’s perspective to understand and their way of searching in different search engines like Google, Bing, Yahoo and Ask. Then there comes the behavior of search engines.

You can do that by various ways like conducting polls in your social media page, Understanding your Google Analytics account and be very sure of how your Google adwords and wordtracker works.

After analyzing all these things you will have a rough idea of what and how people search.  Now compare and know the difference between your data and the conclusion you arrived just now. We bet it’s going to be entirely different.

Not Considering the Competition:

Ask yourself few questions before going for the highly competitive keywords. Or else for sure you are fishing for trouble.

Do you have enough inlinks for the landing page, for which you are targeting that competitive keyword?

Where is my nearest competitor? What does he offer on his landing page?

What is the value that I am going to offer for the people who land on my page? How are they going to see me as irresistible when they come through my advertisement?

If any of the answers for the above question is not favorable, drop the idea for bidding that keyword. The idea is to start small and grow big. Nurture the keyword which has low bids, and concentrate on creating a good content on the landing page. Then when the base is ready, you can launch your rockets to those highly paid keywords.

Avoiding Phrases

The world has changed and the users are more creative in searching. So don’t hesitate to go for the long tail keywords. Be as specific as you can in what you offer so that the user who lands up on your page doesn’t get disappointed as well as sees some content of value and relevance.

Not tracking goals and conversions in Google Analytics

We cannot talk more about it. No matter how extensive your research and how best you’re spending for your keywords, if you are not going to take time and measure the ROI, all is not well. By tracking goals and conversions, you’ll be able to filter keywords according to priority. It is highly possible that a less-popular phrase that gets only a few searches results in a huge conversion ratio. So it’s worthwhile to target the phrase that drives more conversions, not just more visits.

Click here to know more info about how we, SEO Company Melbourne doing keyword research with our SEO Services that leads to get more visits regularly.

Marketing, whether online or offline, is meant to accomplish quite a lot for a business. It must increase brand awareness, attract new customers while retaining old ones, build a company’s reputation, and so on. But the most basic goal for any company—and, hopefully, the end result of all the efforts—is to increase sales.

However, increasing sales online requires an approach that’s slightly different from that of efforts to increase offline sales.
Much as local businesses try to increase sales by driving foot traffic, online sales are dependent on the number of visitors that a website attracts. The more visitors, the greater the number of visitors who will be converted into buyers.
Though a purchase isn’t guaranteed (the visitor at a clothing boutique may just be window-shopping, for example) local businesses have the unique ability to engage the customer right then and there, in a very personal manner.

A salesperson in those shops can address any questions and concerns, build relationships with customers, and encourage them to act—helping to turn visitors into paying customers. Websites, however, don’t always have that luxury.

Some visitors may come to your website looking for information, not necessarily to make a purchase. How do you convince them that everything they need is there on your site? How do you convert them into paying customers?

1. Ask your top customers for their opinion

Your best customers are also your repeat customers. They come back to your site again and again. Clearly something about your site resonates with them. Reach out to these super users and find out what they love about your website and what they think needs to be improved.

2. Put your email list to good use

Make your visitors to sign up for some irresistible offers in your website and collect their email addresses. It will be of good use while promoting something new or even just asking opinion about the new looks of your websites. Segment them according to their behavior and put them in lead nurturing campaigns. Even if not now you will be surely getting hits soon enough.

3. Check your analytics

What pages are they arriving through? What keywords are they using to find your site? Which of those keywords leads to the most conversions? Which pages have the lowest bounce rate? A goldmine of insights is waiting to be found in your site analytics, if only you take the time to look. Don’t guess, check instead. And use the information you have.

You never want to guess at the numbers. If the above steps prove too much for you, hire SEO Consultant who is professional enough to make you sail through the process. You have put your time and money into your website creation and launch. It’s now time for your website to return the favor. Click here to get more information about our Local SEO services and affordable SEO services for Small Business SEO and Google SEO

PPC advertising is the biggest lead generation tool that has been available for medium and small sized business. Thanks to its ability to narrowly target the prospects, tightly manage spending and precisely measure results PPC is one of the most efficient tools available for lead generation these days.

However, Even the best of the bestest tools will have pitfalls, if we don’t know how to use it. It’s easy to start and run and a business owner will easily would have burnt thousands of dollars before he knew it. Here is the list of pitfalls on how to fail in Pay Per Click Search Engine Marketing.

Don’t use your Home Page as Landing Page:

Everybody thinks that the Homepage is their company’s virtual reception. But some people have put so many sales associates in their reception making it hard for the visitor to make a decision. A home page may have lot of options and full array of your products and services. Asking the visitor to make a choice is like guaranteeing your bounce rate. So take them to well crafted landing page relevant to their search. They’ll love it.

Bid enough to secure top spot:

PPC or paid search engine marketing works on Auction model. You are deciding to pay what you are going to pay for your ad. The higher you pay the high in the listings you will appear. But you have to have some statistic in mind because more than 85% appear in the top and other 15% are licking the scrap. You may not lose money because nobody is going to click it. But you will continue to remain unnoticed. Choose search terms and manage bids in such a way that you appear in top three spots for your keywords.

Make your ad copy specific and unique

Google just allows 70 characters for your ads. No company logo, no pictures nothing. Most of the marketers waste this by putting vague terms like quality tea shop, economical hiking or general statements that will not clearly explain the offering. What happens in one case is the searchers won’t click your ad. This is bad but at least you will not lose money. The worse thing is wrong searches repeatedly click your ads which will make you lose money too. Be specific and unique to your ad copy.

Align your landing pages with keywords:

A searcher goes to Google and types Sports shoes, your ad pops up and term sports shoes is in the headline and ad body. He clicks it and lands on a page which specifically talks about sports shoes and check out cart in your website.

No confusion or complications right. But still so many miss it. Make your landing pages aligned with your keywords and don’t forget to measure the traffic of your landing pages.

Test.. Test.. Test

It’s easy to do and with bit of much focused attention, you can improve your results dramatically.

It takes time and effort to learn these things, that’s why it’s advisable to hire a professional SEO consultant who has experience in handling this kind of campaigns. Click here to know more about Search Engine Marketing and our SEO services.

As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies “still don’t have a clear understanding of what their brand really means,”

How can you stay alive with your brand in ever changing digital market.

Brand Vision:

As it’s important for any company to define its vision, it’s also important to define the brand vision. What are you trying to do with your brand? Why are you doing it now?

Insights:

If you are not into SEO business, the techniques you learnt today will make you outdated in few weeks. It takes time and experience to stay on top of this industry. Most probably you don’t have time to keep track on such activities, so here are the trends that is making news in Marketing industry.

Stay HOT Virtually

Trusted contributor for social /news/content websites like twitter, LinkedIn, Facebook, Wikipedia means so much for a brand. Creating a wikipage with links is now one of the hottest trends that is happening for the small and medium businesses. Reason: People flock there for everything they want. And also you get lot of inlinks from trusted websites.

Building your online reputation and maintaining it. People don’t want to talk to posters and billboards anymore. They want to talk to you. Are you available? Do you hear them? How do you respond? Are the factors that will keep you or throw you away from the market?

Dump those jargons, nobody is willing to read those anyway. You can ask your sales person to explain that, most likely he won’t have anything to say. Then ask him how he sells, polish it and update it in your website. Your website is your 24/7 sales person.

Understand the power of Long tail dynamics.

Unique pages: As much as you have them as much it works for you. It is good for your SEO Services. Don’t duplicate your content. The visitors are too smart to identify it.

Brand to Non-brand keywords: Check how many searched for your brand name and from where they came to your website. Try promoting it. Not the only one that your CEO checks first thing in the morning. He is not going to buy anyway.

Page-yield: How does your unique page deliver? Have a track on it. Jumble the keywords. Do something and promote it.

Visitors per keyword: How many visitors came through what keywords? How can you fine tune that? How can you use that in your pay per click search engine marketing campaign? That’s what the question that should be running on your mind now.

If you find all the above said points are tedious or time consuming, just click here. We have fun doing it and doing it successfully with best SEO services pricing for Google SEO and Small Business SEO.