Hard data is now playing the role of soothsayers, who were used in the period of Kings and Rajahs. Now getting deep into this will make you win wars. Especially the B2B market which is always considered to be a war field.

Content will be more critical than ever

This is going to be the era, where everybody wants to become a thought leader. If you want to increase your order size you will need to increase the amount of content available about you in the market by ten folds tells a recent research study. Is it going to be just marketing jargons? Definitely not.

The decisions are based on the well crafted content which talks with data and the possible solution in most convincing way. So the contents which were working till now are going to get obsolete and businesses need to get very critical about the content which the prospects read about them.

Marketers should take more advantage out of technologies

As email and online marketing getting sophisticated day by day it’s hard to be in line with the changes and looking for new ways to produce great results become more important.

Marketers and business heads will need to take advantage of the technology to automate the marketing process, easy segmentation and targeting.

The C-Suite must be appeased

The key is to create measurable programs and then measure and report on them. Be sure that you specify the metrics that define success and continually adjust program to achieve those targets. . Of course, the more you can tie the success of marketing programs to sales goals, the more significant those successes will be.

What works in Social media?

You should understand what social media will and won’t do. Research has found that social media is great for networking, building relationships, and generally engaging with customers and prospects. But social media marketing is not the single solution to replace your other B2B marketing efforts.

Shift budgets to online activities

In the industrial sector, engineers are using a variety of online channels to search for products, services, and suppliers, including the following:

• General search engines
• Supplier websites
• Online catalogs
• Industry-specific websites/tools
• e-newsletters

No one knows for certain what 2012 will hold. External factors, such as the economy and global politics, can conspire to knock things off course, and human nature is as unpredictable as, well, the weather.We, SEO company Melbourne recognize that taking full advantage of these trends that will give us the greatest chance for success —even in the face of such uncertainties.

Seminar and Webinars are two different things. It’s all exciting to hear that webinar can convert your visitors and social media followers into your clients. There is lot of obstacles that needs to be crossed. We just thought of sharing some best practices so that you will know what to expect, what to prepare and how to do it.

The formula is simple enough but not the ground work is. Should your webinar be effective, you need to definitely have the following components in place.

Be credible

Create an interesting topic

Create a wonderful content

Send out an offer page

Follow up

Be Credible:

Webinars are not free. It’s the same when you attend it or host it. You either invest your one hour or ask people to invest their one hour into your presentation. Its better be worth it. Because time has become more important commodity than most of others that executives are willing to spin upon.

The best way to make someone attend you webinar is to convince them it’s worth their time.

You have to be a thought leader. You have to use your e-book or white paper or video presentation as bait. The audience will then be clear on what they will get when they spend an hour with you.

Create an Interesting topic:

Webinars are not commercials. I would not spend my one hour to listen how you can bend the sky for me. Here comes the pain point. The webinar topic should be touching the pain points. And then providing relevant solution. And then tell them why you are the best one to ease the pain.

Create great content:

I know its clichéd. But this is MOST important rule. Be it a presentation or a video, only content speaks. Usually the executives attending will know the problem they are facing and will be so hesitant to spell it out. Do it for them. Make them feel that they are not alone and everybody is facing similar problem.

To keep it interesting you will need to have a case study kind of approach so that they can see your process or product is real and someone is benefitting from you. Getting one of the executives to speak in your webinar can make wonders for you.

At the end of the webinar, the last 7 minutes is your pitch. Now that you have convinced them of their problem and someone using your product or service had come over that, now you can go for the kill. Never be shy of this.

Send out a landing page:

Most of the webinars, to enable offer they use a link at the end of the presentation. It rarely works even if you have given a rock star performance in your webinar.

Give a personalized email with the landing pages and adapt the Google techniques with their question in mind to offer other pages they may be interested in seeing.

Send follow – up emails

In the days and weeks following your webinar, start nurturing the attendees with your emails. Keep in touch with everyone. This will ensure you won’t have to start from the scratch for your next webinar.

Click here to get more information about how we, SEO company doing webinar and other latest Internet Marketing strategies with our SEO Services to make your business more popular in the competitive world.

Yes! Doing a Keyword research is indeed a detective’s work. You are always looking for the tiny and valuable clues that decide the fate and future of the case you are handling. You can never arrive at a conclusion without these clues. But more often it is important to know where you may make mistakes than your stronger area. Precisely like Sherlock.

Here are the four major pitfalls people tend to make when researching for keyword.

Targeting Keywords you think as best for your company:

Avoid prejudging your users. They are not in a small circle. Always try and target the exact match keywords. You must always put yourself in common user’s perspective to understand and their way of searching in different search engines like Google, Bing, Yahoo and Ask. Then there comes the behavior of search engines.

You can do that by various ways like conducting polls in your social media page, Understanding your Google Analytics account and be very sure of how your Google adwords and wordtracker works.

After analyzing all these things you will have a rough idea of what and how people search.  Now compare and know the difference between your data and the conclusion you arrived just now. We bet it’s going to be entirely different.

Not Considering the Competition:

Ask yourself few questions before going for the highly competitive keywords. Or else for sure you are fishing for trouble.

Do you have enough inlinks for the landing page, for which you are targeting that competitive keyword?

Where is my nearest competitor? What does he offer on his landing page?

What is the value that I am going to offer for the people who land on my page? How are they going to see me as irresistible when they come through my advertisement?

If any of the answers for the above question is not favorable, drop the idea for bidding that keyword. The idea is to start small and grow big. Nurture the keyword which has low bids, and concentrate on creating a good content on the landing page. Then when the base is ready, you can launch your rockets to those highly paid keywords.

Avoiding Phrases

The world has changed and the users are more creative in searching. So don’t hesitate to go for the long tail keywords. Be as specific as you can in what you offer so that the user who lands up on your page doesn’t get disappointed as well as sees some content of value and relevance.

Not tracking goals and conversions in Google Analytics

We cannot talk more about it. No matter how extensive your research and how best you’re spending for your keywords, if you are not going to take time and measure the ROI, all is not well. By tracking goals and conversions, you’ll be able to filter keywords according to priority. It is highly possible that a less-popular phrase that gets only a few searches results in a huge conversion ratio. So it’s worthwhile to target the phrase that drives more conversions, not just more visits.

Click here to know more info about how we, SEO Company Melbourne doing keyword research with our SEO Services that leads to get more visits regularly.

OK! You are into a B2B business and you are in the end of your wits to know how SEO can help you get more conversions and conversations. Then you have to read this article.

It’s not as easy as optimizing a salon or a restaurant for your business. You can’t just go and bid for high ranking keywords and expect conversions soon. There is much ground work to cover before you can plunge into the SEO Ocean. Don’t worry you are not alone. There is lot of people trying different things, and also I must point out that there are lots of companies who are successful in it.

Understand the Business Cycle

Let’s just imagine that your business cycle is 4 months. From prospecting to closing you need to cover these four months carefully. So as with your SEO. There is a period called SEO cycle. Just like you can’t expect your prospect to sign the contract when you show up in his office, you cannot expect SEO consultant to bring in traffic as soon as you bid for the high ranking keyword. B2B keywords work slowly but effectively. Know what your customers are looking for and what is your specialty. Create a killer landing page with appropriate content. After a period of time with that particular keyword you will be ranking number one and then it will be tougher time for any of your competitors to get that place. Patience pays.

Experiment with Keywords

Mix your keywords with your brand, the highly searched and highly ranked keywords. Test and measure what brings more visitors to which page? By carefully analyzing the bounce rate and dynamic content management you are sure to become most reliable sight in search engines point of view and also the visitors will not feel cheated as they get lot more to learn from you and the advantages of your offering. You sure don’t want to miss those people who look for you as well as look for your service.

Take Offline to Online

There is lot of things marketers, especially b2b marketers do offline. From cock tail parties to trade shows they shake hands and exchange business cards. Take them online. Put those cards in your CRM. Make sure you reach them soon enough with a personalized message. A page for events of your industry or domain in your website and the information about any events may get you more people from those attendees and they will know you much before you enter a trade show.

We spend a lot on tradeshows, so why not take them online. Put the pictures in your Facebook page. Tweet about the event. Share videos in your YouTube Channel. You will get much more visitors than you imagine.

Or alternatively you can hire people who had done such ground work specifically for so many industries and have a good research background. We, SEO Company can help you out. To know more about our B2B offerings, you can visit our SEO Services and SEO packages page.

2011 was surely a year of content marketing. Most of the B2B business used content marketing as their main strategy in 2011 to educate and make people reach their products/services easily. As any good thing comes to an end, content writing in 2012 is also expected to have some renovations and it is our pleasure to keep you updated on this.

What doesn’t work anymore?

Marketing materials as content – Seriously you do have your brochure right?